Kweichow Moutai 1972-1975 Kuíhuā

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In 1968 the Revolutionary Committee of Kweichow Moutai Distillery announced the replacement of the Feitian export label by a new logo depicting a sunflower (Kuíhuā). A total of 4 different designs of the sunflower were drawn, one of them depicting of a big-leaf sunflower, designed by the Guiyang City Arts and Crafts Research Institute. Initially the big-leaf sunflower was chosen and some labels were printed but almost instantly rejected and replaced by the final choice which became known as the small-leaf sunflower. The sunflower brand was registered March 30, 1968.

In April 1973 the distillery was ordered to replace the sunflower labels for the export bottles by Feitian labels, as it used to be before 1968, but it took until 1976 before the situation was completely restored. Sunflower Moutai, provided with streamers, were sold from 1972 until 1975 which allows us to determine the period in which this bottle was produced.

Content 545ml - volume 55% - weight 1033 grams

€ 9,995.00 9995.0 EUR € 9,995.00 VAT Included

€ 9,995.00 VAT Included

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    In China, Moutai (or Maotai) is known as ‘the national liquor’. It is made from a grain called red sorghum at Kweichow Moutai Co, Ltd, the country’s most famous baijiu (Chinese spirits) distillery. Maotai is served at all Chinese state banquets and often presented as a diplomatic gift. Moutai is produced in Maotai Town, which is located within Guizhou (Kweichou) Province. Like champagne, only the baijiu  produced in Maotai Town can be called Maotai, and more specifically only the baijiu  produced by Kweichow Moutai Co, Ltd. Other Maotai is called Maotai Town baijiu. Exactly when the first formal liquor production sites in the town of Maotai were established is not known, but one source dates a distilling workshop to 1599 during the Ming dynasty. In the early 1950s, local government merged Chengyi, Ronghe and Hengxing to establish the state-run Moutai Distillery. Since then, it has undergone multiple expansions. Today, the share price of Kweichow Moutai Co, Ltd continues to rise. According to a report by Fortune, ‘Maotai baijiu’s fiery flavour and potential to appreciate in price is driving blistering demand. That in turn has pushed its market value to more than $145 billion, well past British whisky giant Diageo Plc.’
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