Jameson 2012 St. Patrick's Day
On 15 March 2012 Jameson announced this special edition bottle for St. Patrick’s Day 2012 which was 2nd in a series which run from 2010 until 2020 with the exception of 2011 and 2019.
Produced by designer Paul Daly, the bottle reflects the heritage of the brand on a date (17 March) which is celebrated internationally, said Jameson. Major activations run throughout March, raising awareness of the brand and the festive tradition of St. Patrick’s Day.
The bottle was inspired by illustrations from The Book of Kells, a famous medieval manuscript which is thought to be the muse of modern Celtic art. An important part of Irish history, the book remains in Dublin, the city of Jameson’s origin. Daly has modernized this design to create a contemporary bottle for the brand.
Content 700ml - volume 40%