The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son in 1896, a grocer and wine merchant from Perth, Scotland. The Famous Grouse is currently produced and owned by The Edrington Group. The single malt whiskies used in The Famous Grouse blend include the Edrington owned Highland Park and The Macallan. Its emblem is the Red Grouse, Scotland’s national game bird.
Matthew Gloag purchased whiskies from distilleries around Scotland, and when Queen Victoria visited Perth in 1842, he was invited to supply the wines for the royal banquet. In 1860, his son, William Gloag, took over the company and began producing blended whiskies. In 1896, William’s nephew, also named Matthew after his grandfather, took over the company. He created The Grouse Brand blend in 1896, which due to its popularity, was renamed “The Famous Grouse” in 1905. Matthew Gloag’s daughter Phillippa first designed the label’s grouse icon.
In 1970, Matthew Gloag & Son, still owned by the Gloag family, was sold to Highland Distillers, shortly after the death of their chairman Matthew Frederick Gloag.