You’ll have seen his face on every bottle of Absolut Vodka. Affectionately nicknamed the “King of Spirits”, Lars Ohlsson (L.O.) Smith was an invincible entrepreneur, changemaker, father, politician– and our pioneer.
Born in 1836, L.O.’s fascinating life truly embodied our mission: Passion for Progression. Multiple books have since been written about the man who invented the very product that would later become Absolut Vodka.
At 10 years of age, L.O. got his first job with a local trader in the small Swedish town of Karlshamn. Noticing a concerning lack of turnover, he executed a makeshift PR-campaign around the local boat harbor. By the time he was 11, sales had multiplied and his salary was higher than the average adult. It’s no surprise that by 23, L.O. was a multi-millionaire.
He went on to found the company that would later become the most important Swedish food and drink export company in Sweden: The Absolut Company.